Political campaign calendars help you stay organized and keep your digital marketing on track. These tools can be as simple or as complex as you want them to be.
They are often used for political advocacy campaigns. They can be used for persuasion calls to voters, canvassing, writing letters to editors of newspapers, and fundraising.
Social media can be a powerful tool in the hands of a political campaign. However, posting often and managing multiple accounts can take valuable time away from other campaign activities. A content calendar can help you manage and streamline your digital marketing efforts and stay on track with your messaging agenda.
In addition to Facebook, Twitter, and Instagram, you can also use Pinterest for image posts containing opt-in shortcodes and donation requests, TikTok for fun and creative videos that are easy to create, and Snapchat for pictures of debates and rallies.
Instagram is especially useful for politicians who are trying to reach younger voters. The platform’s story feature, reel feature, and live video are effective tools for political campaigns. In addition, many politicians are experimenting with Instagram’s IGTV to post quick and engaging videos. For example, Alexandria Ocasio-Cortez and New Zealand’s Jacinda Ardern are using Instagram IGTV to highlight their causes and interact with followers.
When it comes to promoting a political campaign, events are the key. Often, these are non-fundraising events that give the candidate an opportunity to network with potential voters. For example, a candidate might host a coffee or tea with a group of supporters who have a lot of influence in the community. The host handles all the logistics, and the candidate shows up and speaks to the audience.
Another important event is a phonebank party. This is a weekly event where volunteers meet to call voter contacts on behalf of the campaign. The candidate provides coffee, donuts, and walk packets for the volunteers. This helps them stay energized and focused on the goal. Having a social media content calendar is also important for a political campaign. This tool makes it easy to keep track of all your digital messaging and ensures that it is positioned appropriately between fundraising, persuasion, and activation objectives. It also helps you balance your efforts across multiple platforms and monitors the performance of each piece over time.
Mailings can be a powerful tool in political campaigns, especially when used to promote events and fundraising appeals. Political campaign mailings can also be a great way to raise awareness about critical issues, and educate voters about candidates’ positions on them.
Using data appending, such as age, gender, or zip code, can allow you to send targeted messages that speak to specific demographics. This allows for personalized messaging that engages voters more effectively.
Make sure your messages resonate with voters by creating a clean and concise design that is easy to read. Avoid overcrowding your political mailer with policy ideas, and value white space so that voters can easily digest the information on your political postcards or brochures. Choose from various coating options, including the vibrant shine of gloss or the medium glare of matte, to enhance your political mailings with rich colors and eye-catching textures. Whether you are using Every Door Direct Mail (EDDM), First-Class Mail, or USPS Marketing Mail, be sure to follow up with your printer leading up to each drop date to ensure that your program is on schedule.
Using a political campaign calendar helps you stay organized and focused on your goals. It also helps you identify areas where your strategy may need to be modified. For example, if you’re not getting the results you expect from social media, it might be time to change your approach.
Fundraising is a critical part of any political campaign. It allows you to build relationships and trust with voters, educate voters about your platform and policies, and raise money for the campaign.
A fundraiser can be a simple picnic or barbecue, or it can be a larger event like a dinner at a restaurant. Some campaigns even host walk-a-thons to raise money for their cause. These events are effective because they provide an opportunity for supporters to meet the candidate and ask questions. In addition, many campaigns use crowdfunding to reach their fundraising goal quickly. They can do this by asking a large number of people to donate small amounts online.